Private Markets Investor Relations Solutions

Monica F. Davis

Founder & Managing Partner

Monica F. Davis is Founder and Managing Partner of MFD Advisory, a boutique consulting and advisory practice providing outsourced private markets investor relations solutions. Monica is responsible for all aspects of managing the firm and has nearly 20 years of private markets investor relations experience, including in-house leadership roles in product management, capital raising, and business development functions. In 2019, she was one of six private equity fundraising executives recognized on the Wall Street Journal’s Women to Watch list, an annual recognition of women’s work in the private equity industry.

Prior to founding MFD Advisory in 2023, Monica led Vista Equity Partners’ investor relations and capital raising efforts in the Southeast & Mid-Atlantic U.S. out of Washington, D.C. Prior to joining Vista in 2021, Monica spent 14 years in various capital formation roles in New York City, including two years with L Catterton, over seven years with KKR, and over four years with Merrill Lynch’s Private Equity Funds team and its subsequent spin-out company, Mercury Capital Advisors.

Monica holds MBAs from both Columbia Business School and London Business School, having completed a dual-degree program with coursework in New York, London, Dubai, Hong Kong, and Mumbai. Monica holds a BBA in Finance (summa cum laude) from Howard University.

Shannon Irish

Vice President

Shannon Irish is a Vice President at MFD Advisory, where she leverages ~14 years of experience in investor relations, investment banking, and client relations to support the firm’s consulting and advisory practice.

Prior to joining MFD Advisory, Shannon was a Principal and Product Specialist at KKR, where she led capital raising efforts across multiple asset classes including growth equity, infrastructure and real estate. Before KKR, Shannon was an investment banker in Bank of America’s Real Estate Gaming & Lodging Group, where she advised large companies on a variety of mergers and acquisitions, debt, and equity market financings, totaling over $25B in transaction value.

Shannon holds an MBA from the University of Pennsylvania’s Wharton School of Business and a BA (cum laude) from Binghamton University.

Alexander Middleton

Senior Associate

Alex Middleton is a Senior Associate at MFD Advisory, where he supports the firm’s consulting and advisory practice, which focuses on providing outsourced private markets investor relations solutions.

Prior to joining MFD Advisory, Alex was a Product Management Associate at Vista Equity Partners. Prior to joining Vista in 2022, Alex spent five years at J.P. Morgan, where he served as a Product Specialist on the Multi-Asset Solutions team. In his role at J.P. Morgan, Alex focused on portfolio construction and relationship management for institutional clients and consultants.

Alex holds a BS in Finance (magna cum laude) from the University of Dayton and a CFA Level 1 certification.